Business author joins human capital management consultancy to drive global brand and marketing
Human money administration consultancy, Sensible WFM, has introduced on bestselling creator, Andrew Griffiths, as its very first world advisory board member to oversee promoting, branding and messaging.
The inaugural appointment is intended to assist Clever WFM globally extend and capture a lot more of what’s approximated to be a $44 billion human capital management current market. The consultancy was started in Sydney in 2016 by entrepreneur, Jarrod McGrath, and offers on-need as very well as onsite advisory, implementation and assist products and services throughout private and public sectors.
Griffiths is becoming a member of in the new part of advisor and director of marketing and advertising, branding and messaging. He’s the author of 14 business enterprise textbooks and features of additional than 25 years’ enterprise, promoting and communications experience. His function has prolonged across a broad array of organizations and political bodies worldwide such as Telstra, Optus, CBS Tv set, HP, NYK Line and the European Union.
Just lately, Griffiths shipped a collection of workshops for the EU to assistance prepare a range of enterprises for the Brexit changeover. His mentioned his working experience doing work with McGrath to day, along with the company’s world growth, attracted him to the purpose.
“I’ve labored with Jarrod for years now assisting him start and boost his textbooks. It was in his producing that I could see the tale of how he was reshaping the human funds management field,” explained Griffiths. “This corporation is developing a legacy and location the bar for how organisations can get the most out of their men and women although giving them the finest doable encounter. It’s hard to picture anything at all additional significant than that opportunity in today’s business enterprise landscape, and McGrath and his workforce provide a not often identified knowledge to exactly where organisations and persons meet.”
In driving the company’s world-wide internet marketing approaches, Griffiths mentioned he’ll be aiding Smart WFM as it matures globally and edges toward starting to be a publicly traded business. He’ll also enjoy an active role in determining other members to join the advisory board with an emphasis on range, fairness inclusion and belonging, environmental sustainability, philanthropy and global consulting.
Wise WFM mentioned the new role follows accelerated expansion throughout its client foundation, profits and group. Milestones around the past 12 months contain location up Indian and US subsidiaries.
McGrath reported Griffiths’ appointment is important to guaranteeing the corporation can carry on to scale sustainably and situation the firm as a world-wide business.
“We function in the HCM expert services industry, which we estimate will be about 3 periods the benefit of the HCM market place itself,” he ongoing. “While that’s a big opportunity, it does not even recognise that this is an marketplace related to just about every shell out cheque across the world, and it is radically underserved.
“The men and women-initial technique we have taken – exactly where we take into consideration productivity, and balancing awareness staff and operational staff – is clearly operating. Andrew understands the journey we’re on but also delivers an outsider’s point of view to it, and his knowledge will be priceless on us maximising our expansion likely.”
Don’t miss out on out on the wealth of perception and written content delivered by CMO A/NZ and sign up to our weekly CMO Digest newsletters and details providers here.
You can also abide by CMO on Twitter: @CMOAustralia, get component in the CMO discussion on LinkedIn: CMO ANZ, stick to our frequent updates through CMO Australia’s Linkedin enterprise website page