Commando Taps J. Crew Alum Lori Wagner as Chief Marketing Officer

Commando is the newest retailer to update its C-suite. 

In May, the Vermont-based mostly life-style brand quietly tapped J. Crew alum Lori Wagner for the job of chief marketing and advertising officer.  

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In her new part, Wagner has been tasked with top Commando’s international advertising method, with a concentrate on new products categories, audiences and marketplaces. Wagner will report straight to Commando founder, main executive officer and lead designer Kerry O’Brien. 

“Lori’s impressive background functioning with founders and unleashing the electricity of a model as a result of storytelling complements Commando’s unwavering commitment to executing it our way,” O’Brien explained. “As a brand name built on innovation, I am elated to have Lori be part of our crew as we established to get paid a bigger share of our customer’s closet.”

Wagner — who expended 12 several years at J. Crew, aiding launch the brand’s site — additional that she’s “humbled to be portion of the dynamic staff that is driving Commando into its next chapter.”

“Commando’s culture of innovation with no compromise has made it irreplaceable in the intellect of the customer,” she claimed. “We have an amazing platform in which to generate new products and encounters.”

The retail veteran’s résumé also contains senior leadership roles at Kenneth Cole, Cole Haan and Eileen Fisher. Most not long ago, she served as CEO of The Nantucket Undertaking, a electronic media and reside party firm.

The addition of Wagner is the most up-to-date in a string of C-suite updates at Commando. In 2020, Alice + Olivia alum Gregory Morris became Commando’s 1st main engineering officer. The next calendar year, Lindsay Lyman-Clarke was hired as the brand’s to start with chief products officer. Lyman-Clarke experienced earlier labored at outerwear manufacturer Burton. 

In the meantime, the enterprise that was founded in 2003 as a women’s personal attire manufacturer carries on to improve. Commando is now a finish way of living model, incorporating categories which include prepared-to-have on, denim, swimwear and men’s. 

Tale continues

The company has also amassed an impressive record of superstar followers — both on and off the runway — including the Hadid sisters, Rihanna, Serena Williams and Zendaya. Designers such as Rodarte, Prabal Gurung, Jason Wu and Romeo Hunte have also outfitted their styles in Commando, beneath their latest collections.

The personal business wouldn’t disclose financials, but O’Brien explained 2021 was the company’s greatest year to day. 

“We continue to be unwavering in our determination to delivering her with the models she can have confidence in,” said the firm’s founder and CEO. “From the beginning, convenience has been paramount for Commando. As she commenced to go out once again and adapt to a hybrid function plan, she arrived to us for all her wardrobing requirements recognizing she wouldn’t only seem good, but would really feel incredible. This believe in is anything as we carry on to grow existing groups and introduce new kinds, such as suiting, earning us even much more space within just her best drawer and closet.”