G/O Media plans to follow Quartz playbook

G/O Media, which a short while ago obtained small business news website Quartz, strategies to shift its functioning product to be additional like its modern acquisition, reports Mark Stenberg of Adweek.

Stenberg experiences, “But Quartz staff members shouldn’t be involved about the dilution of their organization lifestyle or mission, Spanfeller explained. If something, alternatively than completely transform Quartz to resemble a conventional G/O Media home, the organization aims to evolve its present portfolio to more closely resemble Quartz.

“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the blogging that at the time outlined its titles, like the former Gawker Media web sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and high-level examination, signifies the direction in which G/O Media aims to increase, according to Spanfeller.

“In that vein, the organization has no ideas to appreciably modify the Quartz web-site, outside the house of potentially diminishing the advertising of its Daily Transient newsletter. But, supplied the ad-load widespread to G/O Media qualities and the greatest aim of the acquisition, the organization publisher will likely see an uptick in programmatic advertisement placements, Shah claimed.

“The media firm also hopes to use the premium audience of enterprise gurus that Quartz appeals to to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-concentrated Jalopnik could supply them with incremental achieve.”

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