Naomi Osaka Launches Athlete Management Company Evolve

Tennis champion Naomi Osaka has released a new management organization for athletes.

Co-started with her longtime agent Stuart Duguid, Osaka’s Evolve focuses on model partnerships, investing, generating athlete-owned small business and philanthropy.

“Evolve signifies the evolution of not just my small business career, but also the way athletes can manage their destiny,” Osaka claimed in an distinctive assertion to Wide variety. “I’ve constantly thrived on pushing the boundaries and complicated the status quo. Stuart and I have been company associates for decades now so it’s a incredibly organic and inspiring go to make.”

Osaka and Duguid’s 7-year collaboration has incorporated bargains with Nike, Mastercard, Sweetgreen, Levi’s, FTX and Louis Vuitton. Just final 12 months, they commenced KINLÒ, a skincare line for men and women of shade.

“Athletes have absolutely transformed the dynamics of what’s possible in the company entire world. They are no extended just ambassadors for employ, but real associates, vocal advocates and society shifters,” Duguid said. “This company is about supporting the future technology of athletes who want to carry on constructing on the foundation laid by athletes like Naomi, but who are also undertaking matters their individual way.”

Osaka is a four-time Grand Slam winner, who turned the greatest-paid woman in sports activities, earning $60 million in prize money and endorsements in 2021. Now 24, she is also an activist, identified for exhibiting guidance for the Black Life Issue movement in the course of her video games. She created headlines previous year when she trimmed her schedule to emphasis on her psychological health.

“Naomi Osaka,” a 3-episode documentary series about her lifetime, was produced by Netflix on July 16, 2021.

Osaka was earlier repped by IMG.