Nordstrom Pumps Up Its Product, Marketing Ranks

Nordstrom Inc. has promoted Deniz Anders to senior vice president and main promoting officer, and has named previous Dick’s Sporting Goods govt Nina Barjesteh president of the Nordstrom Products Group.

Anders will direct all marketing attempts, which include brand programs, electronic advertising and marketing, creative technique and corporate affairs. Anders has been with the company for 22 many years, most recently serving as vice president of advertising and marketing.

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“Deniz is a established leader with the skill to drive built-in advertising and marketing strategies and ideas to grow the small business and connect with buyers in meaningful approaches throughout all channels and contact factors,” reported Ken Worzel, main customer officer. “Her deep advertising and marketing working experience, paired with her being familiar with of our business enterprise, will be of tremendous worth as we go on to create on our heritage of provider to get nearer to our shoppers.”

Anders succeeds Scott Meden, who introduced his retirement previously this calendar year.

Barjesteh was Dick’s senior vice president of product improvement and style, main the tactic, administration and execution of the company’s item improvement firm. Prior to Dick’s, she served as main service provider of Rue 21, and invested 20 many years at Target Corp. in different roles which includes vice president general goods manager women’s attire, vice president goods manager children, and vice president apparel and accessories branding.

“Nina’s practical experience main and transforming personal label organizations will posture us to acquire comprehensive edge of this advancement chance, and to go on creating Nordstrom Produced goods that place our consumers to start with by way of layout, excellent and price,” mentioned Pete Nordstrom, president and chief brand officer. “We’re excited to see how she will establish on the 50-12 months legacy of Nordstrom’s non-public label models with her individual fresh point of view.” She succeeds Jen Jackson Brown at Nordstrom who remaining the business previously this calendar year.

Tale proceeds

The Nordstrom Product or service Group, recognised as NPG, covers apparel and equipment for adult males, women of all ages and young ones and residence products. Nordstrom calls its non-public manufacturer portfolio “Nordstrom Created.” NPG has a team of about 350 persons in merchandising, layout, progress and sourcing, and functions with companies in about two dozen nations.

 

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