Now you can access South African-based premium products from one smart portal
Could Paddington quickly swap his beloved marmalade for specially crafted Fynbos honey straight from South African shores?
He could well do so, now that the Cape Trade Portal is on offer you. The ‘matchmaking tool’ connects Uk potential buyers with nearby Western Cape exporters through a digital hub, which offers above 1 600 proudly Cape-based mostly products and solutions and services. These contain pure products and solutions these as Rooibos and agricultural solutions, together with great wines, program enhancement, and structure these as collectable arts and jewellery.
The Cape Trade Portal was released in 2022 by Wesgro – the official tourism, trade and financial commitment promotion agency for Cape Town and the Western Cape in South Africa – in partnership with the Western Cape Government and Town of Cape City. Its intention is to empower nearby exporters to extend their worldwide footprint, when strengthening the Cape model id throughout critical markets globally, starting with the province’s prime export industry, the United Kingdom.
South Africa has a firmly established a track record as an exporting powerhouse of quality, aggressive, assorted merchandise and solutions. The portal attests to this, with all the things, from tech and innovation to natural and organic goods from the Cape Floral Kingdom.
Alderman James Vos, Mayoral Member for Economic Growth and Tourism at the City of Cape Town commented, “Shining the highlight on the programmes that will draw in investments, strengthen exports and enhance connectivity is a crucial priority for the Metropolis of Cape Town. Increasing exports will positively impression creation, which usually means more positions and a stronger economy.”
Expertise the most effective of the very best from the Cape
The marketing campaign speaks to Uk prospective buyers looking for products and solutions produced with care and infused with the unique spirit of a particular men and women and place. Importantly, shopping for from the platform indicates supporting aspiring South African business people as the portal also functions as a dedicated source delivering schooling, mentorship prospects, preserve up-to-date on approaching trade exhibitions, get support with non-tariff export obstacles as effectively as support with regulatory and compliance needs.
Designed in the Cape
The portal is supported by the ‘Made in the Cape’ brand name story, which is a strong digital marketing campaign showcasing the Cape as the origin of unparalleled goods. The marketing campaign connects the Cape to quality, benefit, trustworthiness and sustainability, using five of the region’s most effectively-acknowledged offerings – natural products (feel Rooibos, honeybush, and so much more), agriculture, wine, technological know-how and innovation, and layout.
In conclusion, Erica Joubert, Head: Export Marketing at Wesgro. mentioned, “It’s encouraging to see this kind of a optimistic uptake on the platform in these kinds of a quick area of time. Export promotion is key to the financial progress of the Western Cape and the virtual Cape Trade Portal is an vital piece of a much larger, on-heading effort and hard work to aid organizations in the province and enhance their growth potential. Wesgro continues to winner efforts to assure that the province remains a sought-after supply industry globally”.
To guidance South African sellers and indulge in an incredible range of quality items, stop by the capetradeportal.com.
Observe the Cape model story right here: